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Microsoft buys mobile ad firm

Yet another purchase for platform holder in digital ad sector
Microsoft is to acquire ScreenTonic, the French mobile advertising specialist, in a move that signals a major acceleration of the Seattle giant's mobile ambitions.

The move for Screentonic is another landmark deal in a frantic period that has seen a mad scramble for position in digital advertising. Observers have been expecting something big from Microsoft after Google bagged the online banner ad specialist Doubleclick.

Screentonic is a mobile equivalent of Doubleclick, working on behalf of major brands to serve banners on operator decks across Europe. It serves around 80 million a month with carriers such as Orange France, SFR, Proximus, Mobistar, Orange UK and others.

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gta_cb3649d ago

good move, there (MS) not giving up, thats what i like to see :)