EEDAR: Marketing Key to Resident Evil 5 Success

IndustryGamers recently reported on new findings from the folks at EEDAR. The firm's latest report, revealed this week during the [a]list Summit by Ayzenberg Group, showed that the top 10 selling games this year through June have been mostly dominated by older titles like Wii Fit or Mario Kart Wii. There were a few exceptions, and Capcom's blockbuster Resident Evil 5 was one of the big ones. The game is second in sales this year so far, only to Wii Fit. In fact, it's sold close to 2 million in the U.S. and around 5 million globally, making it the most successful entry in the franchise yet.

So what did Capcom do differently this time? Besides the fact that they made a very good game, the marketing team really kicked it up a notch prior to launch, and this was critical to the title's success, EEDAR points out.