Hawkins: New Firms Will Expand Mobile Games

Trip Hawkins, founder of EA, 3DO and most recently the mobile game firm Digtial Chocolate, suggests mass market mobile gaming success will come from innovative new companies as opposed to established businesses.

Hawkins, who is CEO of Digital Chocolate, said that mobile game innovation will continue to suffer as long as game companies fail to understand what kinds of games work on mobile phones.

He said that such tunnel vision is common for all new forms of media.

"A new medium will come along and all of the established companies will extend whatever is their current conventional thinking and current model [and try to apply them to the new medium]," he explained.

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