Sony's New PSP Campaign - 'Dude, Get Your Own'

In an effort to help boost sales of its PlayStation Portable following the official price drop down to $169, Sony Computer Entertainment America today announced the launch of an all-new national marketing campaign titled "Dude, Get Your Own."

Sony said the ads will use "a humorous style to communicate the PSP's status as a coveted portable entertainment system offering high-quality games on-the-go, as well as multimedia features such as video and music playback." A TV spot will air now through the end of May during shows that typically appeal to the gamer demographic, such as King of the Hill (FOX), South Park (Comedy Central), Adult Swim (Cartoon Network), the NBA Playoffs (TNT), Saturday Night Live (NBC), and WWE Smackdown (CW).

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