Ubisoft: We'll become a 'serious player' in football genre

Publisher Ubisoft has revealed details of its massive marketing campaign for Wii game Academy of Champions – and claimed its unique appeal to younger gamers can help it become a 'serious player' in the soccer genre.

The title is aimed at six to nine year-old kids, with promotional activity planned across radio, TV, online and print – including mags aimed at young females such as Go Girl.

"Academy of Champions Football is a party football game for kids and sits perfectly with the Wii audience," said senior brand manager Phil Brannelly.

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Cwalat3179d ago

Hope this means in the near future, they'll announce a FIFA/PES football game contender.

Monteblanco3178d ago

Looks ok but I already have Mario Strikers Charged for my arcade football needs.