A new patent application filed in the USA details a system which awards players virtual items if they can complete developer set challenges. To date recognition for achievements in Xbox 360 titles has been limited to gamer profiles and are "not transferable to another experience." This excerpt from the patent explains what digital reward items might do.
The digital item may, for example, unlock a level in another game or provide access to certain advanced or desirable equipment, weapons, or the like. In another embodiment, the digital item may be an article of clothing (e.g., a football jersey for Madden NFL, a basketball jersey for NBA Live, armor, a helmet, etc.). In order to enhance the display of the digital item, an avatar and/or digital closet may be provided within the user identification which is able to wear the digital item.