Oberon Media announces first game to feature micro-transactions

Oberon Media today announced the company's first game to feature micro-transactions (a term for players using real-world currency to buy virtual items) with the launch I-play's Bubble Town: Party Planet for Facebook. The announcement is part of an overall company strategy to deliver free-to-play, micro-transaction-enabled game experiences across multiple platforms.

Developed by I-play, Oberon Media's publishing division, Bubble Town: Party Planet is an upgrade to the company's successful Bubble Town Facebook application, which has been played more than 120 million times. Overall, the Bubble Town franchise has been played by more than 5 million unique players through PC download, mobile, iPhone and iPod touch, Facebook and MySpace since the colorful arcade bubble-popper launched on PC in 2006.

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