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Sony defends PSP ad following accusations of racism

Speaking to GamesIndustry.biz, Sony Computer Entertainment has defended itself against accusations of racism over a controversial advert for the new 'Ceramic white' PSP.

The advert, which has appeared on billboards in the Netherlands, shows a white woman gripping a black woman by the jaw and features the slogan: "PlayStation Portable White is coming." Many websites and forum posters have protested that the advert is racist and are campaigning for its removal.

A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling GamesIndustry.biz: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model."

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DC RID3R3952d ago

that's a load of sh*t!!!!!!!!!
u can't excuse the inexcusable.
sony seems to like killing themselves man, it's like everyday they keep shooting themselves in the foot!!

word on the street is that the "birmingham zulus" are not too happy about this news!!!
so any of you sony fans better watch your backs and keep your doors locked!!!

!!!!!!!!!!!!!DONT TOUCH THE RACE THING-OR GET YOUR ASS CLAPPED!!!!!!!!!!!!!

bernie3952d ago

It's what its actually saying thats the problem, this is Sony at its worse!

OutLaw3952d ago

They need to stop making excuses for everything they do and just for once admit their wrong and pull the AD.

BLACKSTYX3952d ago

they should just stop it. DS is woopin their butts all around the world. Just let it go...

Jak4ever3952d ago

WHAT the Helll!, thats it??? you know what "SPOKESMAN"? Racism..focuses on the contrast between the Black Individual and the white Individual just like..."The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model"

YOU GUYS ARE OUT OF TOUCH and it is just wrong!!!.. Come up with a better explanation for this stupid contrast. This just pisses me off.. Respect -10000, You lose Sony, You lose.

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