According to EA's fiscal announcement for the first quarter, the publisher sold 3.7 million units of The Sims 3 and 1.8 million of EA Sports Active for Wii. But according to Signal Hill analyst Todd Greenwald, these figures are sell-in numbers (meaning sold into retail) and the gap between the sell-in numbers and the sales reported by tracking firms like NPD is "concerning."
"While EA's Q1 sales of Sims 3 and many of its Wii titles were certainly impressive, we are concerned by the discrepancies between the sell-in numbers and the NPD sell-through numbers (which only capture US). For example, Sims 3 sell-through was about 820k units in June, vs. 3.7M units of sell-in. While Europe may have added 1M units, that still leaves a big gap. Similarly, EA Sports Active sold through 635k units in May and June, vs EA's sell-in of 1.8M units," he stated.