Ben Smith, director of program management for Xbox Live, has befuddled us by stating that the Xbox's "Netflix lite" approach is to give a more "video rental store" experience to customers. Speaking with MTV's Multiplayer, the executive also said, "I think when people come to Xbox they're not really looking so much for functional, they really want to have fun, they want to be wowed."
Please, stop. And consider us "wowed" by that quote! Netflix has built an empire by avoiding almost every horrible aspect of the "video rental store" experience.