GameStop Appoints Head Of New Digital Media Branch

Major US specialty retailer GameStop is best known for its thousands of small game stores, but as the retail climate changes with the advent of online gaming and digital distribution, the company is evolving.

Tex.-based GameStop said Wednesday that it appointed Chris Petrovic to the newly-created position of general manger of digital media. The new hire is a clear indicator that GameStop wants to make sure it doesn't fall too far behind in the digital space, even though the company has downplayed the threat that digital distribution poses to traditional physical retail.

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