On Monday Massively told you Cryptic had announced a lifetime membership for Champions Online. For $199 you get access to the Star Trek Online closed beta, special costumes not available to anyone else and other juicy perks. Cool huh? Now while lifetime memberships are not new (LotRO springs to mind), it's a lot of money to try a must-play game but, in a way, it also binds you to said MMO. You're buying before you try, in effect, and promising to invest a large amount of time in a particular game based on screen shots, lore or the IP.
The problem is, it's hard to tell whether a game will be hit and miss and if it ultimately goes the way of Tabula Rasa and The Matrix Online.