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EA planning on aggressive marketing for Brütal Legend, Dragon Age

TVGB: "During their fiscal first quarter conference call today, EA CEO John Riccitello said the main reasons last year's critically acclaimed Mirror's Edge and Dead Space didn't do as well as expected was because they "managed to put these [games] right on top of some very strong competitive launches." Despite both games being "solid businesses" for the company, they "just didn't meet the expectations we had in fiscal '09." EA was also "less than pleased" with their marketing execution - a mistake they do not intend to repeat this year."

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macezhno2995d ago

same day as Uncharted 2, it is going to kill not just cause it is multiplat because of huge Ads which we all know Sony doesn't do.

ThatCanadianGuy2995d ago (Edited 2995d ago )

Uncharted 2 is being advertised all over Playstation Home.
(Millions of PS3 owners see it daily)

It's been at every major recent gaming event and won game critics best of E3 (Which is major advertising right there)

If i'm not mistaken it's even being advertised here on N4G.And countless other sites.

Sony may not flood the TV stations with adds, but, they do advertise where it's needed most.Directly to the gamers.

RememberThe3572995d ago (Edited 2995d ago )

Considering it was the most hyped game since GTA4. Apparently there is something to be said about traditional tv advertising.

Sony advertises but has to rely on it's loyal fan base to sell games. the only reason Uncharted has sold past 2 mil is because of us not them.

If Sony would have hit the air waves heavily you can bet your bottom dollar that Killzone 2 would have sold more.

My point is that most of the gamers I know don't even go online for info. They get their GameInformer with their Gamestop card, and read that every month. Other then that they watch tv.

Seems to me, with Infamous, they have changed their approach a bit. I saw more commercials for infamous then any other Sony game.

Either way, Brutal Legends is going to be sick. I'm getting this, Uncharted 2, and ODST this holiday.

I'd love to see both games do well. I want EA on top again, Activition sucks...

menoyou2995d ago (Edited 2995d ago )

Brutal Legend is so gay, I don't see why they're trying to make a big deal out of it.

ThatCanadianGuy2995d ago

Nice.I plan on buying the superior version of Dragon age for PS3.
Can't wait.

lord_of_balrogs2995d ago

Superior how? This is Bioware's first game on the PS3, you think that trumps Bioware's years of experience with the PC and the 360.

ThatCanadianGuy2995d ago

Trophies > achivements

Thereby making the PS3 version superior.
:)

Halo3 MLG Pro2995d ago (Edited 2995d ago )

Thatcanadianguy420 stats....

About me : Canada, Male, 19
6' 2-3, brown hair, green eyes, Articulate, Moronic, Vegan, Dreamer & a hopeless romantic.

LMFAO!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!

lord_of_balrogs2995d ago

Good, I hope these two well deserving titles get the exposure they deserve. I'm glad EA is supporting new IPs. I can already see Dragon Age as a 3 million plus game because Bioware has a huge following.

themyk2995d ago

i couldn't agree more.

it's like EA is a completely different company than they were three years ago.

so much better than activision.

ubi can go have sex with themselves as well.

Nihilism2995d ago

OMFG brace yourselves for the hype, i can hear it now, the narrater of the add on tv in a deep voice "from the legendary game studio bioware, creators of the critically acclaimed knights of the old republic, buy dragon age or your gay"

Johnny Rotten2995d ago

Brutal Legend will rock your socks off!

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