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EA Expanding EA Sports Active, Confirms Madden Arcade

EA Sports said Tuesday that EA Sports Active sold 1.8 million units during its June quarter, making the game the publisher's "best-selling Wii title ever."

The company intends to maintain the high sales momentum through unconventional marketing and distribution that saw the game advertised on QVC and sold at Dick's Sporting Goods, for example. The success has also prompted EA to release an expansion for the game later this year.

"Given the success of EA Sports Active, we've decided to launch an expansion pack this holiday. We are using development using from our tennis team on our EA Sports Active franchise," said Peter Moore, president of the publisher's EA Sports label.

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gamasutra.com
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