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EA creating bite-sized Madden arcade title (think '3-on-3 NHL Arcade')

EA's 3-on-3 NHL Arcade, a smaller and more focused downloadable hockey title, seems to have been a successful experiment for the publisher. In a recent investor call, EA's Peter Moore confirmed that a similar title, this time with the Madden franchise as basis, is currently in development. Though little other information was divulged, we're told to expect title sometime "this holiday."

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