Admittedly, "SHARK!" certainly makes for a compelling headline (see above). For the most part, humanity recognizes the authority these bloodthirsty badasses hold over 2/3rds of the globe, and uses their name sparingly and only when necessary. Unfortunately, a few bad apples could potentially spoil the unspoken treaty between Man and Shark. These shameless opportunists had the unmitigated gall to invoke the name of The Lion of the Sea purely to hawk their unrelated wares.