G.I. Joe: The Rise of Cobra isn't exactly fan service, as it changes a lot of the conventions established through the cartoons and action figures. Still, it will likely appeal to youngsters craving to blast around the world of G.I. Joe. Too bad the Teen rating will frustrate the target audience's chances of getting their hands on the title. The co-op functionality and the vast array of collectibles are nice additions on the surface, but being unable to play with friends online and not unlocking anything substantial keeps the experience lackluster.