The ongoing controversy over language filtering on Xbox Live has another curious manifestation - rosters that EA Sports' TeamBuilder auto-names get filtered when they're imported into the Xbox Live version of NCAA 10.
As an example, the above player was auto-named "Jason Gay" at the online TeamBuilder site. But imported into the Xbox 360 version, the player was renamed "Jason XXX." Users may manually change the name back in all modes of play into which created teams are imported, both online and offline.
The filtering, however, does make EA Sports look like it's demonizing the word, a delicate and persistent issue in online gaming. But in fact, EA's code has no problem with it; in the game, play-by-play man Brad Nessler says the name for players who have it.