In-game ad house Double Fusion has brought dynamic, in-game video advertising to the PlayStation 3 game Wipeout HD across North America and Europe, the company said Monday.
Double Fusion said it will inject advertising that will complement the hover-racer's futuristic presentation. The new video ads have yet to launch, but Double Fusion CEO Jonathan Epstein said certain unnamed advertisers have already signed up for placements in Wipeout HD. Ads will be shown during the game's loading screens, Double Fusion said.
The company added that the video ads would be "the highest definition" available in-game, and the game will also have supplemental ads that are standard definition.
[UPDATE: According to in-game comparison footage captured by YouTube user Ryaldeco, the in-game Wipeout HD ad is displayed as part the "loading" process, thereby significantly inflating that loading process to more than twice its usual length. The user reports having to sit through the ad more than three times in an hour.]