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Giving Back: Market Dominance through Charity

Over at HDRL they are taking a look at how market dominance and brand loyalty tend to go hand in hand. Because of the large amount of competition in the hardware circle in the current wave of hardware consoles, brand loyalty is becoming increasingly necessary.

HDRL goes on to take a look at how programs like Club Nintendo, Playstation Underground/Gamer Advisory Panel, Xbox Live Marketplace, NIS America Merchandise Shop/RosenQueen, and Nintendo Mobile Shop Japan to see if these types of programs can really "buy" loyalty in a fanbase.

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