The new white PSP is coming to Europe soon, and Sony's marketing department has put together an ad that according to some people has a racist undertone. What do you think?
Sony, you sure are planning your next steps carefully. LOL
Oh deary me Sony. Oh...deary...me...
As a black man, I originally found it to be racist until I followed the link to their site. It appears as if the two women are actually fighting.
I'm sure Sony made this ad to kick off the next race wars. Grow up people.
Well I feel something like this is racist. We are not just talking about a Sony site that shows the whole scenario. We are talking about a big billboard that tells a different tale. If I was driving by this AD I would definitely look at it like Sony went too far.
HOLY CRAP, that's so racist. Although I'm sure they didn't mean it that's no excuse for this oversight. Get it together
SONY GOT CAUGHT WITH THEIR HAND IN THE COOKIE JAR.
This advert is pretty bad.
I'm by no way a prude, but this is definatly racist.
Plus, it glamourises bullying as well. Not a good thing.
Sony keep going down these wrong paths, and sooner or later it's going to bite them in the ass.
You know what? Someone at Sony had to know the impact this ad would have, someone approved this Ad. I think sony is going for the Publicity/Shock factor. This Ad could have been done a different way, If this is how Sony is trying to get publicity then all i have to say is that I cant see them not being successful in the business world, Cut throat Tactics are what has made this country what it is. This is just discusting and I hope It catches wind and the media gets a hold of this. Slowly but surely SONY is changing my mind about buying thier products. Terrible!!
obviously, with the link, sony aren't trying to be racist, but i think they're actually trying to be too clever for themselves.
at one time, sony's advertising stratergy was brilliant, almost seducing enough as those red-light girls in amsterdam, but now they're just making themselves look stupid.
to any normal person passing this ad, this looks kinda f*ckd up, and it seems that not only with the locroco fiasco, but the relentless bad vibes coming from the company, sony are seriously sinking further into depths unknown!!
what are they trying to say??
i think i know what they're trynig to say, the white psp is better than the black one right??
ok thats cool, but my question is, if it's that much better (visualise the ad), WHY THE FU*K DID YOU RELEASE THE BLACK ONE IN THE FIRST PLACE!?!?!?!
Sonys getting really embarrasing man, and basically, the gameboy killer (psp) is being whipped to death by ds 10:1, and i think thats the first sign of sony's demise this gen.
I think the image is the problem, the PSP is having trouble selling in our store as it is, and this certainly won't help! Shock advertising (which Sony are masters at) sometimes works, but the violence issue combined with the colour issue, whether its black on white or White on black, will not help its image, Sony, sorry this time you're wrong.
Remember the Sony Playstation ad with Jesus and the crown of thorns? That was a good idea.
SOny is doing a calvin klein thing...trying to make their advertising controversial so it gets more face time. I don't know why they are, but they are.
i know there's shock advertising, but to me, as a black man, sony have touched on something they should never have, and have gone way too far!!! If only i could get my hands on that ken right now, i'd make sushi outta that ass man!!!!! I can easily see, that if this ad isn't cancelled, there would and will be a lot of anxiety and ill feeling (shall i say) from the black community if this got out to a wide audience!
Put it this way, if MS released this ad, everyone would be going at em like the u.s did saddam, and rightly so!
I kinda feel sorry for sony nowadays, i think that everyone can see through their cracks now, and those big cracks reveal a company going through the "hamster wheel-routine" or the dog "chasing it's tail-syndrome".
no wonder the pr girl left. if she knew about this, i wonder what else they've got in store for us?
here's some freindly advice to sony: NEVER TOUCH THE RACE THING!!
I'm also waiting for another post were Sony defends the AD.
However I do find it incredibly stupid. This has to be the wore advertisement for anything I've ever seen. Hope they advertise the PS3 better.
Look it's advertising, a WHITE psp and a BLACK psp; the ad looks like it's showing that the WHITE psp is like, awesome and it's better then the BLACK. Cuz even if you put up a different ad about the white and black psp, people would STILL think it's being racist.
The other ad long time ago with the Jesus and the crown was sheer brilliance, but people did find it offensive (well the Vaticans if i remember) and Sony apologised and took off the ad. They don't mean anything against races.
After looking at the rest of the pictures I think women should this ad campaign just as offensive as blacks. It has overtones of racism and sexism. Damn Sony think about these things before you do them. Japanese culture is not the world's culture. Just because japan incorporated movie stereotypes of black people and women have a lesser role there doesn't mean you can't export this stuff to other countries with impunity.
ffs sony must be as thick as pig sh*t. they rearlly don't have a clue do they. the sooner they go bankrupt the better
Where can you find the other pictures of the ad?
This ad is racist to the utmost. The individuals of African dissent are and will be offended. You can not know the dismal feeling unless you are of this ethnicity. I have bought many Sony products. These purchases have ranged from TVs down to the PSP (several hundred dollars worth). However, my choice in consumer electronics may change if Sony doesn't start taking classes in diversity. It appears they have no clue. First, it was Loco Roco. Second, you have a highly questionable and racist ad. How can I support a company that has no sensitivity to a certain population? I will wait and see how Sony responds in the coming weeks.
Sony could of easily used a black and white alien instead of humans. Or a white dog against a black dog.
A species completly different to humans, but they went for white persons grabbing a black person, and on first looks, it looks racist.
I can see what they have done, they are basicly saying that the White PSP is better than the Black PSP, but in using a black person and a white person, surely they are saying the same thing about humans!? Not good!
Im Black and i didnt take offense to it i could see how someone would i just saw this and laughed so hard that this kind of marketing got approved and they thought there would be no back lash for it.
Secondly either it be a white and black dog/cat, or whatever its a really stupid ad, seriously "White is Coming" wtf? is that? and its been out in japan like the last 6 months.
whoever voted cool on this subject, you can come see me,let me BEAT some sense inna u bloodclart!!!!!!
!!!!DONT F*CK YOURSELF!!!!!
yuo can see....just click "who Voted?"
sorry not meaning to stir, just thought id make the point.
Also this would have striked me as being racist if i saw it without being told its racist first...if that makes sense. But i do find it offensive.
It's an ad for a white psp and a black psp...so why is the white psp kicking the sh*t out of the black psp? Aren't they the same?
Knowing to be true ah hello Nintendo has a black and white DS? so what are you retarded d1ckwads talking about? she'sh people in the 21st Century are extremely retarded these day's they have nothing better to do and just pick on a game company that goe's to show
that the true racist here is Americans in pre tell that they are so stupid they have forgotten that Nintendo has a White DS and Black one.
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