Cnet: "We were invited to the Creative office today to learn more about the recently announced Zii Egg. Though all its features point to it being a consumer-oriented media player like the Apple iPod touch, the difference is that Creative isn't selling it as such. While anyone can place a preorder at the Zii Web site, the Egg is clearly positioned as a product for developers to work on and create applications for Creative's new Plaszma platform. To that end, it will ship together with an SDK (software development kit). "
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