The new Avatar Marketplace reflects your sense of style. You now will be able to download premium items including branded apparel from your favourite fashion labels and Xbox 360 games. You can also buy animated props. I couldn't help my self and had to buy the RC Halo Wart Hog. Another new feature added under Avatars is 'Awards'. Certain games will unlock new clothes and props that you will be able to show off and use with your avatar. By clicking your guide button and going across to the Marketplace blade you will now see the following - Achievements, Awards (new) and Game Library.