Ten Ton Hammer confronted several industry insiders on MMO marketing practices that have long chafed players (sometimes using quotes from our Premium Members). Has word-of-mouth made traditional PR and marketing obsolete, or worse: prone to deceit just to get games noticed? Is pre-launch hype important for a game with a potential ten-year (or even longer) lifespan, and if so, is there such a thing as too much hype? Why is marketing used to gather feedback for features that aren't necessarily "final," and what's with the "box promises" that aren't made good at launch? Through their candid responses, you'll find that perhaps the industry has turned a corner.