GameStop Debuts Digital Casual Game Store

Pre-eminent U.S. physical specialty video game retailer GameStop extended its digital distribution efforts on Friday with the launch of the RealNetworks-powered GameStop Casual Digital Store.

Tony Bartel, EVP of merchandising and marketing at GameStop, said the new store aims to appeal "to an ever-expanding customer demographic." Games appearing on the site currently include PopCap's Plants vs. Zombies, Insaniquarium, and Peggle, Gamehouse's Scrabble, and Take-Two's Diner Dash. Hundreds of games are available for download.

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