For decades, baseball has been called "the American pastime." However, a new report from the NPD Group indicates that a majority of American citizens currently indulge in one common leisure activity--playing games.
NPD's just-released 2009 Gamer Segmentation Report dissects the US gaming market in depth, drawing on responses from nearly 21,000 people taken during a January survey. Using statistical sampling, the study estimates the domestic number of gamers increased by 4.3 million in 2008, going from 165.5 million to 169.9 million. According to the most recent estimate from the Census Bureau, the US population was just over 304 million in July--meaning around 55 percent of Americans play games in one form or another.