Jason Evangelho writes:
"Shift is the newest entry in the long-running Need For Speed racing franchise, and after the general disinterest critics and fans alike expressed with NFS: Undercover, EA and developer Slightly Mad have been displaying an energetic effort in rebooting the franchise.
"Shift" in this respect clearly has a double meaning, as this iteration endeavors to put more emphasis on the emotion and intensity of driving, and less on the cars themselves. Early comparisons to Race Driver: Grid would not be off the mark. Still, with 65 cars and 18 distinct racetracks (combining real-world locations with imaginative fictional tracks), as well as what appears to be a blindingly realistic sense of speed, I'm hoping Shift contributes towards NFS being a relevant series once again.
Today, EA released a "Driver's Experience" trailer, which has obviously been produced to illustrate Shift's focus on the personal connection behind the wheel."