Koku Gamer writes: "In the eyes of the consumer a console that is ready to play instantly is more appealing than one that isn't, research it or not it's a fact. If a consumer has the option of purchasing a console with a game already on it, or with it, they would. Not in a bundle, but as a perk that is always there. Take a look at the Wii for example. While it appeals more to the casual crowd and the Wiimote might be super fun, I believe the true genius behind the marketing of the Wii was the inclusion of Wii Sports with every console purchase. While it was a fair bit cheaper than the competition it still manages to outsell the other consoles today."