LG to Embed Vudu's On-Demand Movie Service Into TVs

Streaming media provider Vudu has partnered with LG to include its software into upcoming LG high-definition TVs. The move will get rid of the intermediary set-top box and allows consumers to directly watch on-demand content from the internet on their TVs.

"Smart TV's are part of an exciting new industry trend," says Alain Rossmann, CEO of Vudu. "Vudu is partnering with leading consumer electronics vendors to embed the new Vudu service directly into the TV, eliminating the expense and hassle of purchasing, installing or connecting another device to the TV."

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