With plenty of hack-and-slash action titles already available for the 360 (Tenchu Z and Ninja Gaiden spring to mind), there were always going to be comparisons made between Ninja Blade and those very games. There's nothing wrong with a game being in a heavily represented genre, but it's just that the Japanese ninja-based action genre doesn't really have all that much room to work with. The gameplay is generally pretty basic and the stories so bad that they're surprisingly memorable. As long as the title can bring at least one new thing to the table, the game will pass. Unfortunately, Ninja Blade brings nothing new to the genre, and anyone familiar with the genre will see how near identical this is to other titles in the genre before it.