Business Week writes:
"Ever since Microsoft made its $45 billion bid for Yahoo in early 2008, it was clear the software giant was serious about taking on arch-rival Google in the lucrative Internet search business. And now, after more than a year of more limited talks after Yahoo denied that bid, it seems Microsoft has achieved its goal. If reports of an impending deal between the companies prove true, Microsoft will emerge as the clear No. 2 player in search."