ShopTo has told Eurogamer that publishers are following Activision by increasing the price of their popular franchises.
"Whether planned, or a case of jumping on the popular franchises bandwagon, we have seen Microsoft increase the price of Forza 3 to £49.99 and Nintendo increase the price of Professor Layton [and Pandora's Box] to £34.99," ShopTo boss Igor Cipolletta told Eurogamer. "I sincerely hope that not all publishers will follow this lead."
"The price increases that some publishers think the market can stand are, to say the least, a worrying trend, and appear to be more than just a result of currency fluctuations."