After the publisher revealed that full year sales were up 25 percent to EUR 680 million, the CEO, Yves Guillemot, said that 2007-08 will be the best line-up in its history thanks to the launch of:
7 franchises including Brothers in Arms and Splinter Cell
6 new brands including Assassin's Creed and EndWar
4 licensed games including Lost and Surf's Up
He also said that investment in games for the 360, Wii and DS had "paid off" and that they had also successfully broken into the casual gaming market with their "Petz" games and that they intended to pursue an "aggressive growth strategy".