By now consumers have lived in a generation where digital downloads is what has been growing the media over the last couple of years. We are beyond the years where demos are a special sneak peek or only a select few are able to receive them through magazine subscriptions etc. Demos today have been made downloadable through marketplaces like PSN, Xbox Live and PC to deliver the experience on a mass level. It's also no surprise that this is a huge way to market a game and expand sales upon consumer's that are either on the fence of a purchase or weren't in the market for one in the first place.
"These can help, however all of these outcomes can have a negative spin and show more faults then not in this scenario. So while some developers and publishers see demos as beneficial, others don't seem to go in the same direction. Some reading this article might be scratching their heads at why developers wouldn't, but there are a few reasons why:"