OTX: Call Of Duty Brand Return Helps Modern Warfare 2

While Halo 3: ODST continues to have a "commanding lead" in purchase intent over all forthcoming video games, Modern Warfare 2's placing surged, with the Call Of Duty name re-addition "contributing" to the shift, according to OTX data provided exclusively to Gamasutra.

OTX recently noted that consumer awareness levels for the game dropped 20 percent after apparent indication that the Call Of Duty name would be omitted. However, with the game's box retaining the CoD brand, it appears that retail consumers, at least, will be aware of the game's connection to the franchise.

The confirmation of the "Call of Duty" branding on Modern Warfare 2's box art -- and the re-addition of this part of the name to the survey -- halfway through OTX's data period for these charts "undoubtedly contributed to the positive movement," the firm added, expecting both awareness and purchase intent surrounding the title to further rise next month.