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Gameloft Goes Green with Shrek Rights

Paris-based mobile game company Gameloft has snagged the rights to publish Shrek the Third on mobile devices as part of an agreement with DreamWorks Animation SKG.

The announcement comes just a few weeks before the launch of the Shrek the Third feature film on May 18th. The game will launch in conjunction with the movie.

The game will release across 170 operators in over 75 countries.

Gameloft's 2006 operating income was 2.5 million euros ($3.3 million) on 68.4 million euros in revenues. The company expects to generate revenues of 90-100 million euros this year.

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