Movie-licensed games have invariably turned out to be piles of old tosh - with a few notable exceptions - but that's about to change according to Sega of America's VP of marketing, Scott Steiner.
Why are licensed games commonly such rushed disasters? Steiner explains: "Hollywood really can throw a grenade to game companies; they'd throw a license grenade over the wall and game companies would have six months to build a game and market it. No surprise the game might not have been the greatest."
But, discussing Sega's recent expanded partnership with Marvel, Steiner explains how things look set to improve.