"IN Spider-Man 3, the new $200m (£100m) movie from Sony Pictures, the hero Peter Parker is consumed with pride about his past achievements, and makes errors of judgment that leave him fighting deadly rivals for his survival. Can he rediscover his true character, his essential goodness, to emerge victorious?
It's a story that should resonate with Sir Howard Stringer, the Welsh-born chief executive of Sony Corporation, who has spent nearly two years battling to turn round the ailing Japanese electronics giant.
For decades one of the world's most trusted brands, Sony ran into problems when it failed to react to the technological changes that transformed the markets where it had scored two of its biggest successes - Trinitron televisions and Walkman music players.
As consumers switched to flat-screen LCD TVs and the iPod, Sony was plunged into loss - an analogue company in a digital world.
The crisis provoked Sony, a corporate icon in Japan, to seek a saviour in Stringer - doubly shocking since he was neither Japanese nor an electronics engineer. Stringer, 65, is a former journalist who spent much of his career in American TV, before joining Sony to shake up its US operations in 1997.
Stringer set to work in 2005 by laying off 10,000 staff, closing 11 factories and launching his Sony United initiative to break down the "silo walls" between the group's notoriously independent divisions."
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