Established in 1962, D&AD is an educational charity representing the creative, design and advertising communities. Each year the organisation gives out a selection of awards, otherwise known as Yellow Pencils. They are designed to recognise creative work which is "original and inspiring, well-executed and relevant to its context".
The winners of this year's awards have yet to be announced, but D&AD last week revealed that there are six nominees in the gaming category. Sony's LocoRoco, Shadow of the Colossus and Buzz! the Big Quiz could all receive a Yellow Pencil, along with Nintendo's Wii Sports and Brain Training. CDX, an educational game produced by the BBC, is also up for an award.