Here is a new ad for the PlayStation3 that appears to join previous additions.
If anyone remembers the David Lynch ads for the PlayStation2 ("I am the wolfman anyone?" http://www.youtube.com/watch?v=7adXkMwf2-0 ) these new ads are no more confusing than those.
"Mad. Bad. Dangerous. Lucid. Good. That's how it is here. This is Living"