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Developers Need to Get Serious

Game developers are sitting on extremely valuable tools and assets that could be converted into profits via serious games. Ben Sawyer, one of the leading proponents of this growing market believes serious games should be seen as part and parcel of the game development process. He says many of the tools that we build for entertainment could be used by corporations, educationalists and other entities. Next-Gen caught up with him to talk about a market that's set to grow by a factor of 10 or 20 in the next decade.

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