Having taken advantage of the openings made available by user generated content, a number of talented young developers are turning their backs on mainstream gaming in a bid to broaden the scope of the industry.
Flow co-creator Jenova Chen believes that games need to offer an emotional outlet often lacking in popular genres such as shooters and racing games.
"Right now video games are focused on releasing anger and stress...that's really limited. If you want a deeper understanding of life, you aren't going to get it from a video game."