Fast Company: Reggie Fils-Aime Q&A

For the past several years, Nintendo executives have been touting such books as "The Innovator's Dilemma" and "Blue Ocean Strategy" as a way to explain why they've been zigging while everyone else zagged. That's why at last month's Electronic Entertainment Expo, when Microsoft and Sony finally zagged with camera-based control systems for their respective video game consoles, attendees should not have been surprised when Nintendo zigged with the Wii Vitality Sensor: a hardware device that will monitor your heart rate for as yet unspecified interactive applications.

To learn more about Nintendo's past and present innovations, columnist N'Gai Croal spoke with the company's North American president and chief operating officer, Reggie Fils-Aime.

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