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Virgin Media's fastest broadband boast okayed by ASA

Virgin Media's advertising campaign for its 50Mb broadband has been okayed by the ASA after rival broadband operator BT logged an official complaint.

Boasting "the fastest broadband in the UK", the campaign has comprised of press ads, posters and Samuel L. Jackson-front TV adverts.

BT however were not impressed with the boast, claiming the 50Mb speeds were not the fastest and its Ebbsfleet Valley 100Mb pilot scheme was.

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