Doing his best Kanye West impression, id Software's very own John Carmack went on record, as recently as last August, saying: "The truth is that Steve Jobs doesn't care about videogames." Carmack's statement follows years of frustration in trying to get the house that Jobs rebuilt to focus on his chosen medium.
In 2007, Valve Software founder Gabe Newell painted a more schizophrenic portrait of Apple evangelists professing to understand the importance of interactive entertainment, and yet ultimately doing nothing about it. ''We have this pattern with Apple," Newell said, "where we meet with them, people there go, 'Wow, gaming is incredibly important, we should do something with gaming'. And then we'll say, 'OK, here are three things you could do to make that better', and then they say OK, and then we never see them again. And then a year later, a new group of people show up, who apparently have no idea that the last group of people were there, and never follow though on anything."