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Develop Interview: Industry vet blasts Twitter 'buzzwords'

Widespread naivety on the true value of social network integration, says Mika.

The game industry fails to understand the core properties and potential of social networks such as Facebook and Twitter.

That was the view offered by Mike Mika, an industry veteran of twenty years having been involved in over 120 game projects.

"In boardrooms across the world, people are using Facebook and Twitter as a buzzword rather than really understanding why they work so well and what they offer to enhance a game," he told Develop in an interview published today.

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