Publisher Activision hopes to be part of the new playground sensation Bakugan with its upcoming video game tie-in. Entitled Bakugan: Battle Brawlers, the game is based both on the Spin Master-developed card game and Nelvana Enterprises' cartoon series, and features a story mode with a plot devised by the TV show's writers.
And Activision producer Donna Johnston is optimistic that Bakugan can become a major games franchise for the publisher and developer Now Productions.
"The strategic card game has been out six months in the UK, and it was the number one new product in Q4 last year," she said.
"There are more than 55 million Bakugan users out there worldwide, which is incredible.