"Just prior to the film's release, Glu Mobile released the Transformers CyberToy, which is really just a fancy way of saying interactive doll … I mean action figure. It's a really simple app that allows you to "play with" with one of the films stars (again, sadly, not Megan Fox), Bumblebee, in a manner very similar to the one you may remember from your childhood, when the Transformers only existed in plastic form. The movie version of Bumblebee now exists in a fully rendered, posable, 3D model exclusively on your iPhone. And, while G-1 diehards may have something to say about that – it's still pretty cool.
The CyberToy allows you to "play with" Bumblebee by spinning him around, moving his different body parts, firing his gun and, most importantly, making him transform. Now, if it stopped there the app may come off as just another iPhone targeted..."