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Edge Interview: What Price An iPhone Game?

With the recently released OS 3.0 for iPhone adding features like embeddable maps, peripheral support, and push notifications, the variety of products in the iTunes App Store is increasing by the day. The same can be said of its prices.

In the June edition of its iPhone App Store report, mobile distributor Distimo identifies an upward trend in prices directly linked to OS 3.0's release. While the most popular price remains US$0.99, burgeoning tiers include $1.99, $4.99, and $9.99. Medical apps command the highest prices (US$8 on average), while business, navigation, productivity, and reference apps average half that amount.

On the gaming front, Exient Entertainment has seen particular success with the launch of X2 Football 2009, which marks a departure from its years of developing high profile DS and PSP ports of top EA Sports titles. It costs a mere £3.99, yet already there are calls for a price cut. Edge asked company founder and technical director Charles Chapman to make sense of it all.

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