Team Talk: Seeing the (Silver)Light

TeamXbox writes: "A recent TeamXbox news story pointed to a MediaPost article regarding Microsoft's plans to add Silverlight, among other interactive-advertising technologies, to Xbox Live. Microsoft is expecting to have these technologies available to advertisers within the year.

The article quotes Sean Alexander, director at Microsoft's Advertising Business Group, as saying that the new tools will enable ad agencies to create ad campaigns across desktop PCs, mobile phone, television and Surface, the computer-in-a-table that Microsoft introduced last year. Silverlight is Microsoft's answer to Adobe's Flash technology, which is being used in a lot of browser-based advertising to add animation and interactivity."

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